These are some of my own saved toys. The red rabbit in the center “Kacka” was the favourite and was always a good companion hanging along. Once Kacka was left at home when the family was visting the cousins and a new yellow rabbit was bought as a substitute. Of course the yellow one was not accepted…
1981-84 I was attending the Anders Beckmans Universe of Design in Stockholm. An amazing time full of creativity amongst fun people. In the last certificates show a collection of clothes for children and adults was made. First job was at H&M as a designer for ladieswear responsible for trends and colors etc. A lot of work and travelling around the world was reality for the next three years.
In 1989 I started a business of my own, OKIDOKI Original with selling selfmade soft toys on mailorder. The toys where childsafe, washable and made in high quality, all for a longlasting life together with children.
1990 I moved to Förslöv situated in the countryside in the south of Sweden. Open a toyshop / workroom and the sewing of the soft toys where outsourced to a small factory since the retailers increased. But I still embroidered all the eyes and noses for maintaing the special look of my creatures. I build the first exhibition with interiours where the bears and rabbits act.
My first postcard was made 1992 and was followed by a large range of motives in the beautiful surroundings. The photo of the weddingcouple was taken at the same time I was married and moved to Lund in 1997. The manufactor of my toys closed down. I tried to produce them in Thailand but the bears turned out to look like foxes with narrow noses…
After a couple of years taking time off when my kids where born the idea of making a new range of more exclusive soft toys for adult collectors was reality. I found a very nice wool fabric which I started to dye in all sorts of shades and began to design new models. The first collection was introduced in 2002 with bears, hares, pigs, monkeys and many more. I was published in magazines in England and Japan. I started to attend teddybear-shows in England and Japan and got collegues and buyers from the whole world.
I won the TITA-Award in 1996 with the panda “Tyra”. I travelled to Tokyo to recieve the price and to attend a big show. I builded large settings with a circus-theme at Form/Designcnter in Malmö and Kulturen in Lund.